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MARKETING

So, now that you have your web site created, just sit back , relax and let the visitors roll in. Right? WRONG.

First and foremost, after your web site is completed, make sure that you include your web site address (www.abc.com) on everything you can think of including:

letterhead, envelopes, fax cover sheets, business cards, brochures and other printed materials
company vehicles, signs, billboards
print advertisements (sounds obvious, but this is often overlooked)
answering machine message for after hours callers
radio and TV commercials


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